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Top 10 Digital Marketing Courses in Patna with job placements
If you're looking for the best digital marketing course in Patna, there are a few key factors to consider. To start, it's important to do your research and compare different options both online and offline. Look for courses that offer comprehensive curriculum covering topics like SEO,wordpress,Google ads, social media marketing, email marketing, and analytics.
Additionally, make sure the course provides hands-on experience through practical assignments and projects. Check reviews from past students to get an idea of the quality of instruction and support provided by the instructors. Consider factors such as cost, duration of the course, flexibility in scheduling, and job placement assistance offered after completion. By taking these factors into account when choosing a digital marketing course in Patna, you can ensure that you are getting the best education possible to start your career in this field.
As of 2015, the GDP per capita of Patna is ₹1,06,000 with a GDP growth rate of 7.29%. This makes Patna the 21st fastest growing city in the world and the fifth fastest growing city in India. It is projected to continue growing at an average annual rate of 3.72%. As a result, there has been an increase in demand for digital marketing professionals in Patna. With such rapid economic growth, businesses are looking to establish a strong online presence and reach their target audience through digital channels. This has created huge job opportunities in digital marketing for individuals looking to capitalize on this trend and build successful careers in this rapidly evolving industry. The surge in demand for digital marketing professionals presents a great opportunity for those seeking employment or career advancement in Patna's thriving economy.
1.Digital Paradize
Digital Paradize stands out as the premier destination for aspiring digital marketers in Patna. Offering the best practical digital marketing course in the city, what sets it apart is its fully online mode of training, making learning accessible from anywhere. In Digital Paradize you will get the opportunity to be personally mentored by Mr Mukesh Kumar, the CEO, and founder of Digital Paradize. With his guidance, students explore into a comprehensive curriculum designed to equip them with the latest skills and strategies in digital marketing. The duration of the course is 5 months, this program is renowned across India for its excellence. Moreover, Digital Paradize goes the extra mile by providing unparalleled placement assistance, ensuring that graduates step into promising career opportunities with confidence.
Course Name | Duration | Fee |
---|---|---|
Digital Marketing Course | 3 months | Rs 30000/- including GST |
Advanced Digital Marketing Course | 5 months | Rs 45000/- including GST |
Course Highlights
- 52+ Modules
- Online/offline both modes available
- 12+ Certifications
- Job placement assistance
- One on One Mentoring
- Free Domain and Hosting
- Hands on experience on live projects
- 100% practial Oriented Training
Syllabus
- Wordpress,HTML,CSS
- Google ads, Email Marketing
- SEO,SMM,SMO
- Content Marketing
- Google Analytics
- Canva,Mailchimp,SemRush
- Keyword Research
- Performance Marketing,Mobile Marketing
Contact No.: 9582634403
Website: www.digitalparadize.in
Address: G 36 One Cowork, Block G, Connaught Place, New Delhi, Delhi 110001
2.BCIT WORLD
BCIT World, located on the ground floor of Matri Sukh, Dadi Ji Lane. Situated opposite Shadeo Mahto Marg on Boring Road in Patna, Bihar, BCIT World offers a wide range of online and offline courses to suit your needs. Whether you are interested in ADCA, DCA, Tally ERP 9 with GST, Digital Marketing, or Advanced Excel, BCIT World has got you covered. With expert instructors and comprehensive curriculum, this institution provides top-notch education that will help you excel in the field of digital marketing.
Course Name | Duration | Fee |
---|---|---|
Digital Marketing Course | 4 months | Rs 28,000/- +18% GST |
Wordpress | 2 months | Rs 15,000 +18% GST. |
Digital Marketing Course Syllabus
- Fundamentals of Marketing
SEO
- SEO Funamental
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Live Project
On-Page SEO
- Keyword research
- Content optimization
- MetaTag Optimization
- PageSpeed Optimization
- Internal linking
- Optimize URLs
- Image Optimization
- Website Responsive
- Live Project
Technical SEO
- Site Map
- Robots
- Htaccess
- Page Error
Off-Page SEO
- Backlink Intro
- Internal and External Link
- Profile Creation
- Business Listing
- Directory Submission
- Social Bookmarking
- Blog Post
- Web 2.0 Submission
- Article Submission
- Guest Post
- PDF Submission
- Video Submission
- Question Answer
- Live Project Work
Local SEO
- Keyword Research
- Google My Business
SEO Tool
- Search Console
- Google Analytics
- Google Tag Manager
- Ahref and Semrush
- Live Project
SMO
- Intro SMO
- Facebook Marketing
- Instagram Marketing
- Live Project
WordPress
- Intro Wordpress
- Features of WordPress
- WordPress installation
- WordPress Setup
- Theme installation
- Plugins installation
- Posts & Pages Design
- Static Website Design
- Google Sheet
- Power Point
- Blog Design
- Dynamic Website Design
- Live Project
Contact No.: 09973853381
Website: https://www.bcitworld.com/
Address: Ground floor,Matri Sukh, Dadi Ji Lane,Opp.Shadeo Mahto Marg, Boring Rd, Patna, Bihar 800001
3.PIIDM - Digital Marketing Courses
If you are looking for a reliable and reputable institute to learn digital marketing in Patna, look no further than PIIdm (Pashium International Institute Of Digital Marketing). Conveniently located at F4, 2nd Floor, Above Mahavir Medical Shop on Boring Road, opposite A N College in Patna, Bihar, PIIdm offers one of the best digital marketing courses in the area. With a focus on practical hands-on learning and industry-relevant curriculum, students at PIIdm receive top-notch training from experienced professionals. Whether you are a beginner looking to start a career in digital marketing or an experienced professional looking to upskill, PIIdm's comprehensive course will provide you with all the tools and knowledge needed to succeed in this fast-paced industry.
Course Name | Duration | Fee |
---|---|---|
Masters In Digital Marketing Course | 6 months | Rs 55000/- +18% GST |
Digital Marketing Course Syllabus
Content Creation and Marketing
- Graphic Creation
- Video Creation
- Reels Creation
- Content Marketing
- Copy Writing & Adcopy
- Social Media Calendar
- Influencer Marketing
- Facebook Optimization
- Instagram Optimization
- Linkedin Optimization
- Youtube Optimization
- Social Media Automation
- Blogging
- Adsense
- Affiliate Markeitng
Social Media Marketing
- Leads & Traffic Generation
- Landing Page Optimization
- Facebook & Instagram Marketing
- Linkedin Marketing
- Re-Marketing & Conversion
- Campaign Reporting
Google Ads
- Search Engine Marketing
- Online Display Marketing
- E-Commerce Marketing
- Youtube Marketing
- Mobile App Marketing
- Discovery Ads
- Performance Marketing
- Keyword Research
SEO
- Search Engine Fundamental
- Introduction To SEO
- On Page SEO
- Off Page SEO
- Technical SEO
- Local SEO
- Google Algorithm
- SEO Techniques
- SEO Audit
- Competitor Analysis
- Content Keyword Mapping
- Website Link Building
- Google Search Console
- E-Commerce SEO
Website Designing and Creation
- Blog Creation
- Business Website Creation
- E-Commerce Creation
- Google Analytics
Skill Development
- SoftSkill Training
- Interview Preparation
- CV Building
- Mock Test
Bonus Modules
- Email Marketing
- Whatsapp Marketing
- Digital Case Studies
- ChatGPT & AI Tools
- Freelancing
- Sales Funnel
- Google Tag Manager
- Pabbly (Automation)
- CRM Mastery
- Looker Studio
Course Highlights
- 10x More Practical Training
- 600+ Placement Companies
- Freelancing & Startup Guidance
- Agency Style Learning
- Daily Classroom Recording
- Study Material (LMS)
- 5+ Capstone Projects
- 50+ Live Projects Assignments
- Payment (Installment Available)
- SoftSkill Training
- Interview Preparation
- CV Building
- Mock Test
- 60+ Modules
- 15+ Certification
- 10+ Years Of Experience Trainer
- 6 Months Internship Letter
- Get LOR Letter
- 100% Placement Assistance
Contact No.: 9607355959
Website: www.piidm.com
Address: Shivank Building, Apte Road, 404, Fergusson College Rd, Deccan Gymkhana, Pune, Maharashtra 411004
4.IIDE
If you are looking to kickstart your career in digital marketing, enrolling in the IIDE online digital marketing course could be the perfect option for you, especially if you are based in Patna. With their comprehensive curriculum and expert faculty members, IIDE ensures that students receive top-notch education in all aspects of digital marketing. The convenience of studying online allows flexibility for those with busy schedules or commitments. Additionally, the practical approach taken by IIDE ensures that students not only understand theoretical concepts but also gain hands-on experience through real-world projects and case studies
Advanced Certification in Digital Marketing (ACDM) | Professional Certification in Digital Marketing & Strategy (PCDMS) | |
---|---|---|
Duration | 4 months | 6 months |
Video Lectures | 40 Hours | 55 Hours |
Live Lectures | 88 Hours | 140 Hours |
Live Brand Projects | 4 | 6 |
Certification In Alignment With | Google, Meta Blueprint, Hubspot | Google, Meta Blueprint, Hubspot |
Placement Assistance | ||
Book a Mentor Facility | ||
Reference Material | ||
Interpersonal Skills | ||
Case Studies | ||
Simulation | ||
Economics of Digital Marketing | ||
Economics of Freelancing | ||
Leadership Skills & Conflict Resolution | ||
Agency Skills | ||
Project Management | ||
Fee | Rs. 1,15,000 | Rs. 1,60,000 |
Contact No.: 09619958615
Website:www.iide.co
Address: Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
5.IIM Skills
IIMSkills Online Digital Marketing Course comprehensive curriculum and industry-relevant content, this course is designed to equip you with the skills and knowledge needed to excel in the world of digital marketing. Whether you're a beginner looking to kickstart your career or an experienced professional aiming to upskill, IIMSkills has got you covered. Their online format allows for flexible learning at your own pace, making it ideal for busy individuals who want to enhance their skill set without disrupting their daily routine.
Master Digital Marketing Course | Artificial Intelligence Marketing Professional (AIMP) | |
---|---|---|
Duration | 3 months | 4-Weeks of Live Training |
Modules | 40 Modules | NA |
AI Based Digital Marketing | ||
Guaranteed Paid Internship With 6K Stipend | ||
Life-Time Access To Latest Content | ||
Portfolio Building For Job & Freelancing | ||
Tool-Based Learning | ||
Live Projects | ||
Case Studies of Various Brands | ||
Internationally Valid Certificate From IIM SKILLS | ||
Fee | Rs. 29,900 + GST | Rs. 24900 + GST |
Contact No.: +91 9580 740 740
Website: iimskills.com
Address: IIM SKILLS, H B Twin Tower,
302, 3rd Floor, Max Hospital Building,
Netaji Subhash place, Pitam Pura, New Delhi, Delhi-110034.
6.INDOFAST
Course Name | Duration | Fee |
---|---|---|
Digital Marketing Course | 5 months | Rs 28000/- +GST |
Course Highlights
- 6 Core Modules + Specialization Modules
- Social Media Marketing
- Inbound Marketing Training
- Search Engine Marketing (SEM) Training
- Search Engine Optimization (SEO) Training
- Email Marketing Training
- 8+ Certifications
- Job placement assistance
Specialization Modules
- YouTube Marketing
- Blogging
- Affiliate Marketing
- Mobile Marketing
Contact No.: +91 07488444888
Website:indofast.org
Address:Near Bihar Pharmacy College Gola Road, Bailey Rd, Patna, Bihar 801503
7.PIDM ( Patna Institute of Digital Marketing)
Course Name | Duration | Fee |
---|---|---|
Advanced Digital Marketing Course | 4 months | Rs 34,500/- including GST |
Course Syllabus
- Digital Marketing Overview
- Website Creation
- Graphics Designing Using Canva
- Instagram Marketing & Advertising
- Facebook Marketing & Advertising
- Social Media Automation
- Twitter Marketing & Advertising
- LinkedIn Marketing & Advertising
- Search Engine Marketing
- SMS Marketing
- Video/Youtube Marketing
- Personal Branding Using Digital Marketing
Contact No.: +91 9708900186
Website: www.pidm.in
Address:F4, 2nd Floor, Above Mahavir Medical Shop, Boring Rd, opposite A N College, Patna, Bihar 800001
8. Digital Vidya
Course Name | Duration | Fee |
---|---|---|
Certified Digital Marketing Master (CDMM)Course | 4 to 7 months (Online) | Rs 65,000 + 18% GST |
Digital Marketing Course Syllabus
- Introduction to SEO
- How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
- Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO
- HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
- Schema Markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
- Off-page SEO
- Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other Social Channels for SEO
- Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
- SEO Audit, Tools, Measurement
- SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Measurement with Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
- Introduction to Social Media
- Facebook Marketing
- Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Tools for Content Creation
- What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- Instagram & LinkedIn Marketing
- Marketing on Instagram
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Twitter and Snapchat Marketing
- Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
- Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- Pinterest Marketing & Creating a Successful Digital Marketing Strategy
- Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
- Crafting a Successful Social Media Strategy
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
Email Marketing
- Deliverability
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
- Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
- Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- Effective Creative Introducing
- CRABS- Does your Emails have Crabs?
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Nurturing & Automation
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Resources to do situational analysis and progressive updates
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Email Automation
- Introduction to Automation
- What is Automation? How does it Work? What are the Benefits?
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows? How to Create a Workflow?
- Cost
- Most Widely Used Platforms
- Simple Automation Functions from MailChimp
- Click to Reply Options – Demonstrated
- Other Features Explained
- Results – Demonstrated – Practical
Attracting your potential customers into conversion funnel
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets?
- How to Identify Right Set of Engagement Magnets for your Business?
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- Converting your prospects into leads using emails
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Landing Page
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- What is it?
- Critical Concerns to Address on Landing Page
- What’s the Next Step?
- Conversion Optimization
- Role of Conversion
- Understanding Customer Psyche
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Conversion Optimization Patterns for Engaging website Visitors
- Lifecycle Emails
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
Introduction
- What’s analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
Introduction to Web Analytics
- Google Analytics
- Getting Started With Google Analytics
- How Google Analytics works?
- Accounts, profiles and users navigation
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Social Media Analytics
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Social CRM & Analysis
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- Platform Principles
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
- Introduction to Marketing
- Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
- Facebook Pages and Post Best Practices
- Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
- Facebook Ads – Campaign Objectives
- For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
- Facebook Ads – Targeting Audiences
- Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
- Facebook Ads – Impactful Creatives
- Make an impact with creatives and know the different ad formats which look good on all devices.
- Facebook Ads – Optimization and Reporting
- With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
- Facebook Ad Policies
- Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
- Facebook Messenger
- Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
- Facebook Shop
- Plan and structure your Facebook shop to manage and sell more products with Facebook.
- Building Brand Awareness
- Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
- Driving In-store Footfall
- Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
- Facebook Pixel
- Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
- Driving Online Sales
- Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
- Generating Leads
- This module guides you through creating a lead generation campaign to drive results for your business.
- Integrated Digital Marketing Strategy
- Introduction
- The Customer
- Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
- Recap of Various Digital Channels: Digital POEM
- Creating Digital Moments of Truth – AHA Moments
- Digital Strategy: Branding v/s Acquisition. What would differ?
- Analytics
- Case Study: A look at the web presence of Starwood Hotels
- Campaign Optimization – Test, Learn, Deploy what works. Repeat
- Case Study: A look at the web presence of MakeMyTrip
- Trends
- Tools for Measurement
- Affiliate Marketing
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re-Brokering and Payout models
- Segregation of Affiliate Marketing
- Web, Display, and Email inventories
- Campaign types and tracking methods
- Fraud analysis and key optimization methods
- Budget planning and key players
- Overall Affiliate Marketing Budget and strategy planning
- Media Planning & Buying
- Setting up the objectives
- Segmentation & targeting of the audience
- Best practice to execute the campaigns
- Understanding multiple formats
- How to become a Freelancer in Digital Marketing?
- Assessing Brand’s Necessity To utilize Digital Marketing Services
- Generating Custom Reports & Automated Reports
- Evaluating Other Digital Marketing Services Providers
- Creating Customized Presentations and Proposal
- Setting Expectations and metrics to track performance
- E-commerce Listing and Marketplace Selling
- Understanding Different Models – Individual Brand Store and Marketplaces
- Creating Your Own Store with Shopify
- Marketplace walkthrough and Listing/Sign up Process
- Understanding Multi-Channel Retail
- Advanced Facebook Ad Funnels for Driving E-commerce Sales
- Going Global and Selling Cross Border
- Programmatic Marketing
- Evolution & Growth of Programmatic Advertising
- Understanding Real-time Bidding
- Types of Programmatic Advertising and its advantages/challenges
- Myths of Programmatic Advertising
- Adobe Analytics – SiteCatalyst
- Why do you need to analyze data of your digital platform?
- Calibrate the digital marketing strategies
- How to create a digital measurement strategy?
- How to measure the ROI from different marketing channels?
- How to create an Infographic Resume
- Your outstanding Infographic Resume Toolkit
- Learn basics of Infographic
- Learn to convey information Quickly and Clearly
- Knowledge of open source design software
- Content Marketing (in association with LinkedIn)
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- Lead Sourcing
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Digital Marketing with Chat GPT and AI Tools
- Learn to create an effective Customer Persona
- Creating ads for Facebook, Google, and LinkedIn
- Identifying hashtags, topics, and keywords
- Using Chat GPT to create compelling emails
- Creating and optimizing funnels for your business
- Generating insights from marketing metrics
Contact No.: +91 8010033033
Website:www.digitalvidya.com
Address: 145, BR House, Patliputra Kurji Rd, in front of SBI Bank, Patliputra Colony, Patna, Bihar 800013
9.Ekwik classes
Course Name | Duration | Fee |
---|---|---|
Digital Marketing Course | 5 months | Rs 42,9000/- + GST |
- Introduction To Digital Marketing
- Why Every Business Needs Digital Marketing
- History And Evolution Of Digital Marketing
- Importance Of Digital Marketing In Today’s Day & Age
- What is Social Media Marketing & Its Benefits
- Why Every Business Needs Social Media Marketing
- Overview Of All Major Platforms For Social Media Marketing
- Creating Pages And Profiles On Different Platforms
- Strategies To Grow Social Media Organically Without Paying
- Understanding The Audience And Creating Content To Post
- Introduction Of Paid Advertisement Platforms
- Meta Ads Manager
- LinkedIn Ads Manager
- Twitter Ads Manager
- Setting Up First Ads Campaign
- Understanding Location, Audiences, Age Group
- Understanding Detailed Targeting, Demographics
- Growing And Engaging With Social Media Audiences
- Understanding Facebook Pixel And Datasets
- Pixel Setup And Connecting Datasets
- Benefits Of Facebook Pixel
- Use Of Facebook Pixel In Paid Ads Campaigns
- What is a Website
- Importance Of a Website
- Understanding And Planning the Structure Of a Website
- Domain And Hosting
- Types Of Domain And Hosting
- What is WordPress
- Benefits And Importance Of WordPress
- What is A.I
- Types Of A.I & Its Uses In Digital Marketing
- Ai Driven Digital Marketing
- Personalization And Targeting Using A.I
- Different Types Of A.I Softwares
- Importance Of Content
- Which Type Of Content Is Required for Creating A Website
- Tools for Content Creation And Planning
- How To Write Engaging Content
- Creating Graphics Using Canva
- Importance of Graphics In Digital Marketing
- What Is Blogging?
- What is Blogger?
- How To Earn Money Through Blogging
- Blogging Strategies And Different Platforms Like Blogger
- What is Email Marketing?
- Benefits Of Email Marketing
- Tools For Email Marketing
- Mail Chimp
- Zoho Campaigns
- SendinBlue
- Setting Up First Email Campaign
- What is WordPress?
- Benefits Of WordPress
- Understanding The Working of WordPress
- WordPress Dashboard Overview
- Understanding The Themes And Plugins
- Benefits Of Themes
- How To Add Theme From WordPress Store As Well As External Sources
- What are Plugins?
- Basic And Necessary Plugins In WordPress
- How to Install Plugins From WordPress Store As Well As External Source
- What Are Pages, Post, Media in WordPress
- Building WordPress Website Using Theme
- How To Build and Edit A Page Using Theme
- What is Header & Footer
- Importance Of Header And Footer
- Creating A WordPress Without Theme
- What Is Landing Page
- Importance, Uses cases And Benefits of Landing Page
- Platforms To Earn Money Online
- How To Earn Money Through Website
- What is Google Adsense
- How To Earn Money Through Google Adsense
- Affiliate Marketing
-
- Amazon
- Flipkart
- Meesho
- etc
- How To Earn Money Through Various Platforms
- Blogger
- Creating And Implementing Best Practices To Earn Money Online
- Introduction To PPC And Google Ads
- Importance Of PPC And Google Ads
- Benefits Of PPC And Google Ads
- Setting Up Different Ads Campaign
- Display Ads
- Search Ads
- Performance Max
- Video Ads
- App Promotion
- Best Practices And Strategies For Creating Paid Ads Campaigns
- What is Bidding And Its Working
- IP Address Exclusion
- Ads Rotation
- What is CTR, CPM, CPA, CPC, CPL, etc.
- Understanding of Locations & Demographics
- Advanced Setting (Tracking)
- What is Leads?
- Importance Of Leads In Business
- How To Generate Leads Through Organic And Paid Methods
- Customizing Campaigns To Generate Leads In Low Cost
- How To Convert The Leads That You Are Getting
- Importance Of Landing Page In Lead Generation
- What is SEO?
- Importance Of SEO
- Types Of SEO
- ON-PAGE SEO
- OFF-PAGE SEO
- SEO Techniques
- Keyword Research And Planning
- Optimizing Website According To SEO
- Learning Tools For SEO
- Benefits Of SEO Tools
- Types of Tools
- SEMRush
- Ahrefs
- MOZ
- Google Keyword Planner
- Importance Of Analytics And Measurement Tool In Website
- Why is it Important To Check Analytics
- Setting Of Analytics Tools
- Types Of Analytics And Measurement Tool
- Google Analytics
- Google Search Console
- Where to utilize the Data Given By Analytics Tools
- Importance Of Analytics And Measurement Tool In Website
- Why is it Important To Check Analytics
- Setting Of Analytics Tools
- Types Of Analytics And Measurement Tool
- Google Analytics
- Google Search Console
- Where to utilize the Data Given By Analytics Tools
Contact No.: 09717666076
Website:www.ekwikclasses.com
Address: Lane No -3, Aryasamaj Road, RPS More, Patna, Bihar 801503
10.WsCube Tech
Course Name | Duration | Fee |
---|---|---|
Digital Marketing Course | 5 months | Rs 34,999/- including GST |
Digital Marketing Course Syllabus
- What is Digital Marketing?
- Scope of Digital Marketing
- Requirement of Digital Marketing
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Small, Medium, and Large Businesses
- Job opportunities in Digital Marketing
- Objectives of Online Marketing
- Elements of Successful Digital Strategy
- Secrets of Successful Digital Marketing Campaigns
- Practical: Defining a Business Objective
- Digital Banner Designing
- Graphic Design Fundamentals
- How to Use Canva?
- Logo & Graphic Designing
- Live Practice– Designing Logos and Banners
- What is Domain Name?
- Types of Domains and Extensions
- How to Buy Right Domain Name?
- What is Web Hosting, cPanel & FTP Account?
- What is Domain Marketing?
- How to Sell a Domain Name?
- Top Domain Selling Platforms
- What is WordPress?
- Why Learn WordPress in Digital Marketing?
- WordPress.com vs WordPress.org
- WordPress installation and Creating 1st Website
- WordPress Page Builders
- WordPress Plugins and Settings
- Using WordPress for Blogging
- WordPress for Personal Websites
- WordPress for Business Websites
- WordPress for eCommerce
- Shopify Introduction
- Why Use Shopify for eCommerce?
- Setting up Free Shopify Account
- Important Tools for Shopify
- Building eCommerce Site With Shopify
- What is SEO?
- Importance of SEO
- How do Search Engines Work?
- Introduction to SERP
- Different SEO Techniques
- Top Ranking Factors
- Black Hat vs White Hat SEO
- Different Google Algorithms
- On-Page SEO Basics
- Off-Page SEO Basics
- Technical SEO Basics
- Technical SEO Advanced
- Advanced Keyword Research
- Working on On-Page SEO
- Working on Off-Page SEO
- Local SEO
- Mobile SEO
- Google Search Console in Depth
- Indexing in Search Console
- Fixing Errors in Search Console
- HTTPS & SSL Certificate
- Optimizing Website Speed
- SEO Case Studies
- eCommerce SEO
- SEO Reporting
- What is a Blog?
- How does Blogging Work?
- Benefits of Blogging
- SEO in Blogging
- Making Money with Blogging
- Niche Blogging and Categories
- Creating 90-Days Blog Strategy
- Monetizing the Blog
- Applying for Google AdSense
- Applying for Other Ad Platforms
- What is Google AdSense?
- Account Approval & Account Setup
- AdSense Guidelines & Requirements
- Niche Content Research
- Traffic Strategy
- Basics of Google Analytics
- How to Set Up Google Analytics?
- Concept of Cookies
- Understanding Website Analytics
- Reports in Google Analytics
- Users/Access in Google Analytics
- Audience Creation in Google Analytics
- Google Analytics for SEO
- Google Analytics for PPC Campaigns
- Important Metrics in Google Analytics
- Ecommerce Tracking
- Analytics Report Creation
- Filter Creation
- Understanding Attribution
- Alternatives to Google Analytics
- Similar Products
- Link Tracking
- UTM Parameters
- What is Google Tag Manager?
- Setting up Google Tag Manager
- Why Integrate GA and GTM?
- Components of Tag Manager
- Tags, Triggers, and Variables
- Setting up First Tracking
- Tracking Videos
- Tracking Links
- Tracking Visible Elements
- Tracking Scrolls
- eCommerce Events Tracking With GTM
- Facebook Pixel + GTM
- Facebook Events Tracking With GTM
- What is Email Marketing?
- How to do Email Marketing?
- Top Tools for Email Marketing
- Automation in Email Marketing
- Omnichannel Marketing
- How to Write an Email?
- Important Metrics for Email Marketing
- Call to Actions in Email Marketing
- Email Cycles
- Conversion Rate Optimization
- Spam Score in Email Marketing
- Lead Generation
- Email Marketing Funnels
- Basics of Facebook Ads
- Working of Facebook Ads
- Types of Facebook Ads
- Objectives of Facebook Ads
- Audience and Targeting Optimization
- Placement Options in Facebook ads
- Ad copies and Copywriting
- Landing Page Optimization for Relevancy
- Buyer Persona
- Understanding Advanced Facebook Pixel
- Facebook Analytics
- A/B Testing
- Tracking Options
- Spying Competitors
- Facebook Ads for Affiliate Marketing
- Running All Objective Ads
- Running Video Ads
- Running Dynamic Ads
- Strategies for Facebook Ads
- Retargeting and Remarketing Ads
- Lead Generation & Funnels
- Reporting for Facebook Ads
- Facebook Messenger Marketing
- Facebook Scaling Models and Strategies
- How to Get Clients for Facebook Ads?
- Different Facebook Marketing Tools
- Instagram Profile Creation
- Profile Customization
- Best Practices for Instagram Posts
- Instagram Growth Strategy
- Importance of Hashtags
- Working of Instagram Algorithm
- Running Ads on Instagram
- Case Studies
- Introduction to LinkedIn
- Best Practices for Profile Setup
- Best Practices for Posts
- LinkedIn Advertising
- Facebook vs LinkedIn Advertising
- LinkedIn Ad Objectives
- LinkedIn Ad Formats
- Scheduling Options
- Billing Account Setup
- Practical- LinkedIn Ad Creation
- LinkedIn Automation
- Introduction to Twitter
- Working of Twitter Algorithm work
- How do Businesses Use Twitter?
- Twitter Advertising
- Billing & Account Setup
- Types of Twitter Ads
- Audience Bidding, Budgets, and Creatives
- Case Studies
- Introduction to Quora
- Working of Quora Algorithm
- Quora Profile Best Practices
- Building Quora Profile
- Answering Questions Perfectly
- Quora Traffic Building Strategies
- Types of Quora Ads
- Live Case Studies
- Pinterest Marketing
- Brand Building on Pinterest
- Pinterest Content Strategy
- How to Drive Engagement?
- Optimizing Profile and Best Practices
- Influencer Marketing
- Analytics, Measurement Tools, and Ads
- Introduction to Google Ads
- How does Google Ads Work?
- Different Types of Google Ads
- Importance of Landing Pages
- Understanding Search Ads
- Search Ad Creation, Optimization, and Reporting
- Understanding Display Ads
- Display Ad Creation, Optimization, Reporting
- Understanding Remarketing Ads
- YouTube Ads
- Running App Install Ads
- All Settings in Google Ads
- Call Only Ads
- All types of Audiences in Google Ads
- Optimizing Different Google Ads
- Conversion-based Campaigns & Optimization
- Tools Related to Google Ads
- Competitor-oriented Ad Campaigns
- Strategies for Ad Campaigns
- Shopping Campaigns
- Scripts & Tracking
- What are Third-Party Ads?
- How to Run Ads on Hotstar?
- How to Run Ads on MX Player?
- Online Ad Platforms and Ad Buying Models
- Publishing Ads on Third Party Platforms
- Introduction to SMO
- Social Platforms & Supported Content
- SWOT Analysis
- Content Strategies According to Platform
- Power of Organic Reach
- Facebook Page/Profile optimization
- Lead Generation Organically
- Using Chatbots for SMO
- Tools for SMO & Post Scheduling
- Creating Social Media Calendar
- Client/Agency for Social Media
- Tools for Social Content Creation
- Algorithms of Social Media Platforms
- Rule of Consistency on Social Media
- Tools for Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
- Role and Working of YouTube
- Analytics of Top YouTube Channels
- Understanding YouTube Algorithm
- YouTube Ranking Factors
- Setting Up YouTube Channel
- Growing YouTube Channel Organically
- YouTube Earning Opportunities
- YouTube Channel Monetization
- YouTube Funnels
- Tools to Use for Channel Growth
- Working on Real Projects
- Essentials for Recording Videos
- Editing Voiceovers Using Right Tools
- Editing Videos Using Right Tools
- Uploading a Demo Video & Optimizing It
- Adding Viral Elements to Videos
- Checklist for YouTube Videos
- Case Studies of Successful Channels
- Power of YouTube Live
- Channel Strategies for Different Niches
- What is App Store Optimization?
- Optimize Ranking on Google Play Store
- Optimize Ranking on Apple App Store
- On-Page ASO Elements
- Off-Page ASO Elements
- Different Strategies for ASO
- Tools to Use for ASO
- Using Google Play Console
- Paid Campaigns for ASO
- How to Increase App Downloads?
- Google Firebase & Analytics for ASO
- iOS App Store Optimization Strategies
- App Store Marketing on Facebook
- App Store Marketing on Google
- App Ratings & Rankings System
- What is ORM?
- How does ORM Work?
- Different ORM Tools
- Impact of ORM on Sales/Revenue
- Difference Between ORM and SMO
- Handling Negative Comments
- User Behavior Study
- ORM Strategies
- Press Release for ORM
- Creating a Review Magnet
- ORM Auditing
- Parameters to Decide ORM Score
- ORM Models
- ORM Projects, Clients, Billing
- Earning as a Freelancer
- Top Freelancing Platforms
- Building Freelancing Profile
- Live Walkthrough: How to Win Projects?
- How to Set Pricing for Your Services?
Contact No.: +91 9024244886
Website: www.wscubetech.com
Address: First Floor, Laxmi Tower, Bhaskar Circle, Ratanada Jodhpur - Rajasthan - India (342001)
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